What is Live Streaming and How It Can Help Your Business

by Jan 15, 2017Social Media Marketing, Website Marketing0 comments

What is Live Streaming and How It Can Help Your Business

If doing just one thing could gain you more traffic, help you reach a larger audience, solidify your industry expertise and boost your engagement, would you do it?

Of course you would!

Live streaming can help you do all that and more.

What is live streaming?

Live streaming video is exactly what it sounds like. Think video apps like Periscope, Meerkat or Facebook Live. Or other live video options such as YouTubeLive or Zoom. Live video allows you to deliver value to your audience, while interacting with them in real time.

You can use live video to teach your audience, answer their questions, discuss industry current events or broadcast an event. You can even use video to show off your latest product or tell customers how to use it.

And live streaming can benefit your business in many ways. Here are some just of those benefits.

website investment importance
website investment importance

The ability to reach a wider audience. 

By putting valuable content out there, you have the ability to reach more people than ever before. And video is a great way to let consumers get to know you better. When they can actually see your face and hear your voice, they have a much better chance of liking you, connecting with you, and converting into paying customers.

More exposure for your business.

With live video, it is extremely easy to show people who you are and what your business does. You have many opportunities to get your message and your products or services in front of the right people, just by doing more live streaming. In fact, because you are utilizing other platforms besides your blog or your main social media pages, you have the opportunity to reach new consumers and get your business in front of them.

Varied content.

While some people are attracted to reading content like blog posts, others gravitate towards video. And the more opportunities and avenues you have to get in front of people, the better. Varying your content and spreading it widely across the Internet lets you share your brand in more ways than one.

Live streaming is a great way to spread the word about your business. Just by doing live video, you have the ability to gain more traffic, reach a much wider audience and gain more exposure for your business. Start small; repurpose your best blog posts into a live the video, share one of your products and teach your ideas to use it, or simply invite your readers to ask you questions what you provide the answers.

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If doing just one thing could gain you more traffic, help you reach a larger audience, solidify your industry expertise and boost your engagement, would you do it?

Of course you would!

Live streaming can help you do all that and more.

What is live streaming?

Live streaming video is exactly what it sounds like. Think video apps like Periscope, Meerkat or Facebook Live. Or other live video options such as YouTubeLive or Zoom. Live video allows you to deliver value to your audience, while interacting with them in real time.

You can use live video to teach your audience, answer their questions, discuss industry current events or broadcast an event. You can even use video to show off your latest product or tell customers how to use it.

And live streaming can benefit your business in many ways. Here are some just of those benefits.

The ability to reach a wider audience. By putting valuable content out there, you have the ability to reach more people than ever before. And video is a great way to let consumers get to know you better. When they can actually see your face and hear your voice, they have a much better chance of liking you, connecting with you, and converting into paying customers.

More exposure for your business. With live video, it is extremely easy to show people who you are and what your business does. You have many opportunities to get your message and your products or services in front of the right people, just by doing more live streaming. In fact, because you are utilizing other platforms besides your blog or your main social media pages, you have the opportunity to reach new consumers and get your business in front of them.

Varied content. While some people are attracted to reading content like blog posts, others gravitate towards video. And the more opportunities and avenues you have to get in front of people, the better. Varying your content and spreading it widely across the Internet lets you share your brand in more ways than one.

Live streaming is a great way to spread the word about your business. Just by doing live video, you have the ability to gain more traffic, reach a much wider audience and gain more exposure for your business. Start small; repurpose your best blog posts into a live the video, share one of your products and teach your ideas to use it, or simply invite your readers to ask you questions what you provide the answers.

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