5 Easy Ways to Keep Visitors on Your Site Even Longer

by Jan 13, 2017Website Marketing0 comments

But once you get them on your site, how are you going to keep them there?

Readers who spend more time on your site are more engaged, more connected to you and your business, and more likely to be converted into paying customers.

Here are 5 easy things you can do now to keep visitors on your website even longer.

#1 Make sure your site is really easy to navigate

Your website should be clutter-free. Make it really easy for readers to find what they are looking for. This means you shouldn’t over-stuff your menu bar with tons of tabs, and the names of your tabs should make it clear what each page is about.  Make it easy for people to get around on your website. If it’s too messy and cluttered, they may just decide to leave instead of taking the time to figure out where everything is.

website investment importance
website investment importance

#2 Make your content scannable

Wouldn’t it be a shame if people didn’t read your content just because it was too hard for them to do so? Unfortunately, this happens all the time. Luckily, making your content easy to read is simple to do. Here are some tips to make your content scannable:

  • Keep paragraphs short. 2-5 sentences is a good length
  • Break up text using headers and subheaders
  • Use bullet points and numbers for lists when you can

#3 Use a related posts plugin

This is one the easiest ways to get people to stay on your site. A related posts plugin will automatically suggest posts that relate to the one your reader is on, giving them even more relevant information.

#4 Use calls-to-actions on your site

Sometimes, all you have to do is ask. Use calls-to-action to tell readers what you want them to do. For example:

  • Tell them to read a related post
  • Ask them to comment
  • Direct them to more valuable stuff like free videos or your best posts

#5 Use video

While some people like reading text, some are more drawn to video. Plus, most people will stay on your site for the duration of your video. Incorporate video to attract and reach a wider audience, and keep them intrigued even longer.

You spend so much time researching and writing great content, but you also want to make sure people aren’t just reading one post and quickly leaving. Use these 5 tips to keep readers on your site even longer.

 

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You spend all this time writing content and marketing your business website.

And people are starting to take notice.

But once you get them on your site, how are you going to keep them there?

Readers who spend more time on your site are more engaged, more connected to you and your business, and more likely to be converted into paying customers.

Here are 5 easy things you can do now to keep visitors on your website even longer.

#1 Make sure your site is really easy to navigate

Your website should be clutter-free. Make it really easy for readers to find what they are looking for. This means you shouldn’t over-stuff your menu bar with tons of tabs, and the names of your tabs should make it clear what each page is about.  Make it easy for people to get around on your website. If it’s too messy and cluttered, they may just decide to leave instead of taking the time to figure out where everything is.

#2 Make your content scannable

Wouldn’t it be a shame if people didn’t read your content just because it was too hard for them to do so? Unfortunately, this happens all the time. Luckily, making your content easy to read is simple to do. Here are some tips to make your content scannable:

  • Keep paragraphs short. 2-5 sentences is a good length
  • Break up text using headers and subheaders
  • Use bullet points and numbers for lists when you can

#3 Use a related posts plugin

This is one the easiest ways to get people to stay on your site. A related posts plugin will automatically suggest posts that relate to the one your reader is on, giving them even more relevant information.

#4 Use calls-to-actions on your site

Sometimes, all you have to do is ask. Use calls-to-action to tell readers what you want them to do. For example:

  • Tell them to read a related post
  • Ask them to comment
  • Direct them to more valuable stuff like free videos or your best posts

#5 Use video

While some people like reading text, some are more drawn to video. Plus, most people will stay on your site for the duration of your video. Incorporate video to attract and reach a wider audience, and keep them intrigued even longer.

You spend so much time researching and writing great content, but you also want to make sure people aren’t just reading one post and quickly leaving. Use these 5 tips to keep readers on your site even longer.

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