How to create a Content Calendar for Your Business

by Jan 11, 2017online marketing, online presence0 comments

Content marketing can help get your business seen and heard among the noise online.

So it’s important to have a plan for your content.

And a content calendar will help you with that.

Why Use a Content Calendar For Your Business?

A content calendar is a visual way to keep on top of your content. It allows you to see what’s been posted, so you can easily mix up your content.

Beyond that, a well-planned content calendar lets you:

  • Easily plan themed posts around certain events or holidays
  • See what might be missing in your content
  • Share your plans and keep your entire team on top of your content marketing efforts.
website investment importance
website investment importance

It also lets you stay on top of your content, making sure you’re never struggling for a post idea or falling behind.

Creating Your Content Calendar

When creating your plan, start by asking yourself these questions:

What are my goals for creating content?

This could be to drive sales, or simply to get more exposure. but the type of content you write will support your specific goals.

What events are important to my industry?

Big events can be tied into your content, bringing you more exposure around the time of each event. Think of holidays or industry specific conferences or events.

What themes do I want to cover with my content?

Sort of like events, what themes will define your content?

Types of Content to Write

Once you have an idea of what you want to write about, you want to make sure you vary the types of content you put out.

Mix up your blog posts with:

  • How to posts
  • Top 10
  • Reviews
  • Industry resources
  • Interviews
  • Quick tips
  • Informative
  • Cast studies
  • Testimonials

You can also go beyond blog posts and create other types of content for your site. Experiment with:

  • Video
  • Podcasts
  • Infographics
  • Webinars
  • Workshops

When creating content is an integral part of your marketing strategy, it’s important to have a plan for that content. Creating a content calendar will help you keep track of what you’ve written, what you want to write and any trending topics. It’s also lets you easily keep your entire team up-to-date on your content strategy.

 

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