How to Make Sure You’re Targeting the Right Readers for Your Business

by Dec 28, 2016online presence, Website Marketing0 comments

You spend time writing great content for your business blog.

You carefully research information, collect statistics to use and even incorporate formatting tactics like subheadings and bullet points to make it easier to read.

But you could still be missing something. Something so important that it is the key to using your content to turn readers into customers.

What is it?

It’s your readers.

No matter how well-written and well-researched your post is, if you’re not writing for the right people, your content isn’t going to turn readers into profit.

So how do you make sure you’re targeting the right readers?

website investment importance
website investment importance

Benefits of Using a Child Theme on Your WordPress Website

#1 It functions separately from your parent theme. If you accidently delete or mess up some coding, it won’t affect your parent theme, and most mistakes can be remedied easily. Which also means ….

#2 You won’t lose files. The files are part of the parent site. Make changes, and you still have your base in place.

#3 You get extend functionality. Using a child theme gives you the option to extend certain functions without messing with anything else.

#4 Easily create related websites. If you wanted to create multiple, yet related, websites, you could easily do so with child themes. Use the same framework on all of them to create inter-related sites that all function the same way.

Disadvantages of Using a WordPress Child Theme

It wouldn’t be fair to list advantages without touching on any drawbacks.

For most, the biggest con to using a child theme is the learning curve when installing it. However, with the help of a web designer who has expertise in child themes, this should be no problem for you!

Choosing Your Child Theme

So how do you pick the right child theme for your website? Like picking a parent theme, it all depends on your needs and what you want for your site.

Take into consideration the features you want like headers, footers, menu styling and post formating. Also look at the layout of the child theme, if it’s full width or has a sidebar.

In addition, some child themes are ready-made for specific industries, so consider the look you are going for. Some will help you show off your creativity if you are a freelancer or designer. Or if your website focuses on food, there are others that are perfect for showing off your images and more. Others come with style and professionalism, perfect for the growing business or agency.

WordPress child themes are themes that take the styling and functionality of their parent theme. It is a great way to extend or modify an existing theme. Looking for a child theme for your website? Visit our premade child themes here.


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