How to Use Visuals to Increase Your Branding on Social Media
Visuals demand attention.
They are colorful, fun, eye-catching.
And using them throughout social media can help create a very synchronized online brand that will help you stand out among the all the other businesses online and get noticed.
Why use visuals on social media?
Visuals have tremendous power.
In fact, according to scientists, “The human brain can achieve the remarkable feat of processing an image seen for just 13 milliseconds.” Even if your visuals are only used to grab attention, they are much more memorable than a piece of content.
They are a reflection of your business.
Good images portray a professional, put-together image. Poor, low-quality images reflect a business that isn’t modern and up-to-date.
They can help boost your business.
Even non-promotional images can increase your business. How? It’s simple. The more people that see your posts, your profile and your shares, the more chances you have to convert them into paying customers.
How to use visuals in your social media branding
Now that you know why visuals are such an important part of your business, let’s talk about how to use them to increase your overall branding.
Use consistent fonts.
While it seems like something so small, the fonts you use is a big part of your branding. In your website, there should be a couple of signature fonts that you use. Maybe one is for your text, and the other for your headers. These same fonts should be used throughout all your branding efforts, which include your social media marketing. Use your chosen fonts as text overlays or for quotes on your images.
Use your brand colors.
Like your fonts, your colors are a huge part of your overall branding. Use your signature colors on color overlays, your text or even your images themselves. Look for photos that use your signature colors.
Use images that portray your style.
In your business, what is the tone or style you want to portray? What is your personality? Are you more professional or more fun-loving? Choose images that help show off your business’s personal style and values.
Use your logo on your images.
It’s important to place your logo on your images, especially anything you create. Make your logo a uniform size, and try to keep the placement consistent throughout all your images, somewhere it won’t take away from the rest of your image.
Visuals are a big part of your branding. And using images in your social media marketing can help create a synonymous brand. Throughout all your images, use your fonts, colors and style to help increase your visibility online.
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