How to master Youtube for business marketing

by Jun 14, 2017Website Marketing0 comments

You’ve heard of website themes, but what about child themes?

A child theme works off a parent theme, which contains all the programming. The child theme contains the style. This allows you to easily change up your theme, without losing any of the programming and coding.

Even better, child themes are portable, and you can use them on as many sites as you wish.

Still not convinced? Here are 4 more benefits of using a WordPress child theme for your website.

website investment importance
website investment importance

Benefits of Using a Child Theme on Your WordPress Website

#1 It functions separately from your parent theme. If you accidently delete or mess up some coding, it won’t affect your parent theme, and most mistakes can be remedied easily. Which also means ….

#2 You won’t lose files. The files are part of the parent site. Make changes, and you still have your base in place.

#3 You get extend functionality. Using a child theme gives you the option to extend certain functions without messing with anything else.

#4 Easily create related websites. If you wanted to create multiple, yet related, websites, you could easily do so with child themes. Use the same framework on all of them to create inter-related sites that all function the same way.

Disadvantages of Using a WordPress Child Theme

It wouldn’t be fair to list advantages without touching on any drawbacks.

For most, the biggest con to using a child theme is the learning curve when installing it. However, with the help of a web designer who has expertise in child themes, this should be no problem for you!

Choosing Your Child Theme

So how do you pick the right child theme for your website? Like picking a parent theme, it all depends on your needs and what you want for your site.

Take into consideration the features you want like headers, footers, menu styling and post formating. Also look at the layout of the child theme, if it’s full width or has a sidebar.

In addition, some child themes are ready-made for specific industries, so consider the look you are going for. Some will help you show off your creativity if you are a freelancer or designer. Or if your website focuses on food, there are others that are perfect for showing off your images and more. Others come with style and professionalism, perfect for the growing business or agency.

WordPress child themes are themes that take the styling and functionality of their parent theme. It is a great way to extend or modify an existing theme. Looking for a child theme for your website? Visit our premade child themes here.

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If you’ve ever used YouTube to watch a funny video or learn how to do something, you know just how much content is available on that platform. You can find just about anything on YouTube.

Which makes it a great place to market your business.

Why YouTube? For one, YouTube has an astounding amount of viewers.  In fact, almost 5 billion videos are viewed daily. Additionally it is owned by Google, which means your videos will not only show up in the YouTube search results, they also show up in the Google search results.

But as you can imagine, with so many people using YouTube, it’s easy for your videos to get lost. So here are 6 ways to master YouTube for business and get your videos and business noticed.

#1 Create with your audience in mind

If you really want to attract your ideal customers using your videos, make sure you are creating stuff they really want to watch. Create tutorial videos, educational videos instructional videos that really teach your ideal customer what they want to know.

#2 Make use of the description field

Each video you post has its own description section. This area is not only great for leaving your business information; it’s also perfect for describing your video and making the best use of your targeted keywords. Try to get your target keyword as close to the beginning as possible, and make sure each description is unique to help them place better in the search results.

#3 Brand your YouTube channel

Like any other social media network, YouTube lets you customize your profile. Use this opportunity to brand your channel using your logo and your brand colors. Tell your audience a little about your business in your About section. Make sure to include your business name and contact information as well.

#4 Focus on value, not sales

Yes, your goal may be to make sales, but you don’t want to show that on YouTube. All your videos should focus on delivering value first, whether that’s through giving your audience information or teaching them how to do something. Your videos can also be entertaining. While the topics and types of videos you make can be varied, they should never be solely about sales.

#5 Hook them in the beginning

Always start your videos by telling them what you’re you going to tell them. If you don’t tell them what they’re going to get right from the beginning, you may lose their attention. Don’t drag out your introduction. Get right into the reason people came to your video in the first place.

#6 Have a call to action

With each video, include some sort of call to action. It doesn’t necessarily have to be about buying your product or investing in your services, but urge your viewers to head on over to your website, subscribe to your channel, download a free guide, whatever you’d like them to do, but make sure to tell them to take some sort of action.

With over a billion users, YouTube is a great place to market your business. But with so many others are already marketing on YouTube, you want to make sure your business stands out and your videos get seen. By branding your channel, creating videos just for your audience, optimizing your profile and focusing on value, you can really start to master your marketing and take control of YouTube as a marketing outlet.

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