How to Get Started With Video Ads

by Jul 10, 2017online marketing0 comments

With YouTube being the second largest search engine, and the best at utilizing video, it’s quickly becoming a go-to place for people to search for information.

This also means it’s quickly becoming a great place for businesses to advertise and reach millions of people. But like with any other marketing platform, creating the right ads for the right audience makes all the difference. Here’s an overview of how to get started creating and using video ads on YouTube.

website investment importance
website investment importance

YouTube Advertising Basics

AdWords for video. Like AdWords for Google, AdWords for video allows you to target certain demographics, interests, age, gender, etc.

Types of ads. The YouTube video ad format is called TrueView. Advertisers are charged when the video their ad is displayed in as actually viewed by a user. And because the ads needs to actually be viewed, TrueView provides an amazing look into the stats on the users such as where they live and what types of videos they are watching.

TrueView offers 3 types of ads:

  • In-stream: These ads can play in the beginning, the middle or the end of a video. YouTube users have the option to skip these ads. If your ad is longer than 30 seconds, you will be charged once the ad reached the 30-second time mark. If your ad is shorter, you will be charged if the entire ad runs. This type will give you the best conversions.
  • In-search. These ads are placed in the YouTube search results. You are only charged if someone clicks to play the video.
  • In-display. These ads show up on the side of the video you are watching, right along with any suggested videos to watch next. You are charged once a YouTube user clicks to view your video.

Video Ad Tips

Keep it short. While length can vary, it’s better to keep your video brief. No matter how long you want your video to be, cut right to the chase. If you attract their attention, don’t lose it.

Stay on brand.  If you’re professional, keep it professional. If you’re funny, be funny. While it might be tempting to attract people using some sort of joke or anecdote, you still want people to like your business for who you are and what you stand for.

Speak clearly. Unless you want to attract others in your industry, don’t use industry jargon. Use plain language that your target customer will understand and be drawn to.

Give them something they want. What is it you can do for your target customer? How can you transform them? Make your viewers see what it would be like to work with you or use your product. Taking them on a transformation (even just in their mind) will really help you sell them on your business.

Be authentic. While you know these are ads, and viewers know they are ads, people still don’t like be sold to. Instead of being spammy, be authentic and show them the value in your business.

Include a call to action. If your viewer makes it to the end of your video, you’re in luck! Make sure you include a call to action. What do you want the view to do?

With YouTube being so popular, it’s a great place for businesses to advertise. Keep your video ads targeted, on brand, short and sweet and make sure to include some sort of call to action.

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With YouTube being the second largest search engine, and the best at utilizing video, it’s quickly becoming a go-to place for people to search for information.

This also means it’s quickly becoming a great place for businesses to advertise and reach millions of people. But like with any other marketing platform, creating the right ads for the right audience makes all the difference. Here’s an overview of how to get started creating and using video ads on YouTube.

YouTube Advertising Basics

AdWords for video. Like AdWords for Google, AdWords for video allows you to target certain demographics, interests, age, gender, etc.

Types of ads. The YouTube video ad format is called TrueView. Advertisers are charged when the video their ad is displayed in as actually viewed by a user. And because the ads needs to actually be viewed, TrueView provides an amazing look into the stats on the users such as where they live and what types of videos they are watching.

TrueView offers 3 types of ads:

  • In-stream: These ads can play in the beginning, the middle or the end of a video. YouTube users have the option to skip these ads. If your ad is longer than 30 seconds, you will be charged once the ad reached the 30-second time mark. If your ad is shorter, you will be charged if the entire ad runs. This type will give you the best conversions.
  • In-search. These ads are placed in the YouTube search results. You are only charged if someone clicks to play the video.
  • In-display. These ads show up on the side of the video you are watching, right along with any suggested videos to watch next. You are charged once a YouTube user clicks to view your video.

Video Ad Tips

Keep it short. While length can vary, it’s better to keep your video brief. No matter how long you want your video to be, cut right to the chase. If you attract their attention, don’t lose it.

Stay on brand.  If you’re professional, keep it professional. If you’re funny, be funny. While it might be tempting to attract people using some sort of joke or anecdote, you still want people to like your business for who you are and what you stand for.

Speak clearly. Unless you want to attract others in your industry, don’t use industry jargon. Use plain language that your target customer will understand and be drawn to.

Give them something they want. What is it you can do for your target customer? How can you transform them? Make your viewers see what it would be like to work with you or use your product. Taking them on a transformation (even just in their mind) will really help you sell them on your business.

Be authentic. While you know these are ads, and viewers know they are ads, people still don’t like be sold to. Instead of being spammy, be authentic and show them the value in your business.

Include a call to action. If your viewer makes it to the end of your video, you’re in luck! Make sure you include a call to action. What do you want the view to do?

With YouTube being so popular, it’s a great place for businesses to advertise. Keep your video ads targeted, on brand, short and sweet and make sure to include some sort of call to action.

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