Easy Ways to Repurpose Your Content

by Jun 12, 2017online marketing0 comments

You worked so hard on your content, don’t let it be a one and done thing. You can easily repurpose your existing content into something else. Here are 8 ways you can take existing content and easily turn it into something else.

Turn series posts into video series. 

If you have serious of blog posts that go to together, turn each one into a video. Your video can go on Facebook Live, Periscope or on YouTube. Don’t have a series of blog posts? Use a list post and break down each item into a video.

Turn how-to articles into explainer videos. People love how-to posts because they come away knowing how to do something they previously didn’t. Use your most popular how-to posts to create a how-to video. It provides a different mode of delivering information, which can help you resonate with all different types of learners.

 

website investment importance
website investment importance

Turn blog posts into vlogs or podcasts.

If your followers like to read your information, imagine how much they would enjoy seeing or hearing you deliver that information live. Much like turning your how-to posts into videos, turning other types of posts into vlogs or podcasts are a great way to teach the same information in a new way.

If your followers like to read your information, imagine how much they would enjoy seeing or hearing you deliver that information live. Much like turning your how-to posts into videos, turning other types of posts into vlogs or podcasts are a great way to teach the same information in a new way.

Turn case studies into an infographic.

If you’ve gathered information and stats for a case studio or white paper, use that data to create a very informative infographic. People love infographics because they deliver useful information in a new way. Create one with pie charts, images to illustrate percentages and more. Make sure you give it an embed code so other people can easily share your creation.

Turn presentation slides into a Slideshare presentation.

Slideshare is a site where people can go to find presentations, infographics and more. Upload and share your slides from webinars or other presentations to reach new viewers.

Turn blog posts into an eBook.

Take your most popular (inter-related!) posts and compile them into an eBook. Put posts together in a logical order and flesh out the connections between them. You can use the eBook as a free offer to grow your email list or a paid eBook on your website or on Amazon.

Turn blog posts or videos into social media posts.

Take the best quotes from your blog post or the best snippets from your videos and use them for social media posts. You can also use them as bait; encourage them to check out the full blog posts or video if they want to know more.

Turn interviews into an expert advice post or book.

Do you frequently interview experts or other bloggers into your industry? If so, you can put together the advice you’ve gathered into a longer blog post or even an eBook that offers a ton of value in one place.

Once you’ve created a great piece of content, that’s not the end of it. Far from it! You can repurpose your existing content into something that can help you reach more people, educate others and grow your email list.

 

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