No matter what type of business you have, you need an online presence.
When you’re running an online business, writing blog posts may fall somewhere on the lower end of the marketing spectrum.
But blog posts, and content marketing in general, is a very important part of your overall marketing plan.
Your business’ brand is much more than a recognizable logo. It is your entire identity, and what people will come to associate with your business. If done correctly, it is something that will stick out in people’s minds, and ensure that they will remember you and your business.