How to Increase Page Load Times for Websites Using Responsive Design

Website owners shouldn’t underestimate the impact of their website speed on revenue, conversions, and traffic.

One-second delay in terms of page load time normally yields:

• 7 percent loss in conversions
• 16 percent decrease in client satisfaction
• 11 percent fewer page views

The above just shows the serious nature of a slow page load time.

To avoid suffering the devastating effects mentioned above, here are some of the things you need to do increase page load times for your website:

#1: Optimize Images

The most common and notorious bandwidth hogs in the internet are images. Scaling them appropriately is the first way you can optimize them. Compressing them is the second way you can optimize your images. A number of image compression tools are available online.

#2: Minimize HTTP Requests

Yahoo opines that 80% of the load time of a site is used downloading different elements of the page such as Flash, scripts, stylesheets, images etc. HTTP requests are made for every element. Therefore, the more on-page elements there are, the longer a page takes to render.

#3: Reduce the Server Response Time

You should target a server response time of not more than 200ms. According to Google, you should utilize a web application monitoring solution as well as check bottlenecks in performance.

#4: Utilize a Reliable CMS

CMS is basically the framework of your site. Reliable and popular CMSs such as Drupal or WordPress or just simple HTML are magical. They should be fine. However, using less popular CMS risks having a slow site.

#5: Install Google PageSpeed on a Server

PageSpeed module is simply Google’s open source server module. It automatically optimizes the speed of your website. It makes modifications to your files and server. For the tech savvy folks, they can install Google PageSpeed themselves.