Website content has the ability to help new clients find your website, establish you as an industry expert and even turn readers into buyers.

But there’s a catch.

Writing content takes time. Time that could be better spent on other facets of your business.

So instead of trying to do it all, hire a writer to handle your content for you.

But you want to make sure you pick the right writer. Here are 6 things you need to know when hiring a writer for your business.

#1 You set your own goals

Freelance writers are adaptable, but you should provide guidelines that will help them understand your goal and what you want to do with your content. You should also be clear on content length, posting frequency and how you want it delivered.

#2 Good freelance writers are specialists 

Industry. Topic. Casual or professional.  Writers tend to have a specialty. You will be ahead of the game if you pick one who is well versed in the content you need and also how you want it written.

#3 Always ask for samples

Always ask to see samples of their work, preferably in your niche or industry. You want a writer who knows their way around your topic, and the best way to discover that is to see content they’ve written.

One thing to note, just because a writer doesn’t have direct experience in your industry doesn’t mean he or she won’t be the right writer for the job. Look at how they write, how well they research and also client testimonials to determine more about how they work and their work ethic.

#4 Ghostwriting vs byline

Writers provide content that’s either ghostwritten or bylined.

What’s the difference? Ghostwritten will be attributed to you. It should be written in your voice, as if you wrote it yourself. However, some writers will charge more for ghostwritten posts because they are helping you establish your authority.

Bylined is attributed to the writer, often with their name, biography and image. Why would you want this? Bylined writers will help share the post online. If a writer is particularly well-known in your niche, you get the exposure when they share your post for you. With that said…

#5 Writing a post and promoting it are different 

Most writers write, and that’s it. Unless agreed upon, they do not promote the post or share it on social media for you.

#6 Cheap rates don’t always equal a good thing

Writers, quality writers, have taken the time to hone their skills and learn about their niche. And often times, their requested rates reflect that experience.

Good content can really help your business get noticed online. But who has time to keep up with all that writing? Instead of trying to do it all on your own, look or a quality writer to handle your content for you.